Competitive Analysis

Learn to size-up the competition in order to be find your ideal approach, avoid competing for resources, and be the most impactful you can be.

About

Discover your advantage.

A competitive analysis is the key to standing out, coordinating better partnerships, and crafting your strongest possible brand and message.

This workshop will guide you through the crucial process of competitive analysis and determining your organization's unique competitive advantage.

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Understand your space

A competitive analysis is a process of taking a look at how your nonprofit stacks up to other organizations in your space — whether it’s your cause-space or your local geographic-space. It’s crucial to have an understanding of which organizations are complimenting your work and which organizations you may be competing with for resources — e.g. funding, your audience, your network. By taking the time to research and understand where your organization fits in, you’ll not only be better prepared to compete where necessary, you’ll be able to discover new opportunities for impactful partnerships. Lastly, it’ll lead to a greater understanding of your own organization’s unique advantages and strengths.

In fact, we believe that nonprofits should do a check-in on their competitive analysis every year, and in this workshop we’ll teach you the tools you need to do that process on your own, well after the workshop is over. We’ll walk you through a step by step guide of how to run a competitive analysis, how to identify key areas to research and compare, how to reflect on that research as it relates to your organization and, most importantly, how to craft your competitive advantage statement to help you stand out.

The workshop includes a 4-part, step-by-step process for tackling your organization’s competitive analysis, as well as 4 in-depth check-in calls with our team. Throughout the process, our instructors will be on hand to make sure you’re understanding the steps, to answer any questions or challenges that may arise, and to offer expert feedback on your work throughout.

Week 1 - Orientation Get to know your instructors as we get to know more about you and your organization. We'll talk through what to expect, how to approach the competitive analysis research process, and get you started on your first worksheet.

Week 2 - Research analysis We'll go over your research so far and provide feedback, then introduce the competitive advantage statement and walk you through how to approach it

Week 3 - Review and refine We'll go over your competitive advantage statements and provide feedback, then go over how to strengthen them and how to begin incorporating them—into grant applications, across your communications, etc.

Week 4 - Final drafts and next steps In our final week, we'll review and make final refinements to your competitive advantage statements and all other work so far. We'll go over next steps and how to incorporate into everything from grant proposals to marketing materials and your branding itself.

The Perfect combination

If you are planning to apply for funding through grants, we recommend combining this workshop with Grant Writing, and are offering a discount when you purchase both workshops together.

Why take both?

After completing a competitive analysis, you’ll be able to clearly articulate why your organization stands out. This will be incredibly useful in grant writing as you express why funders should partner with you. Many grant applications ask specifically how you compare to others in your cause space, and after completing your competitive analysis, you’ll have those questions already researched, answered, and ready to go.

Get Started

Get started on the workshop or take advantage of our Grant Writing + Competitive Analysis bundle.

Private Consulting

Four 1-on-1 sessions

Guided workbook

Digital resources

$499

one-time fee

Competitive Analysis

Private Consulting

4 online sessions

1 hour each

Guided workbook

Digital download

$399

Select

Grant Writing + Competitive Analysis

Private Consulting

3 online sessions for Grant Writing

4 online sessions for Competitive Analysis

1 hour each

Guided workbooks

Digital downloads for Grant Writing and Competitive Analysis

$559

30% discount from
$798

Select Bundle