We're passionate about great ideas and are driven to bring them to life. Our mission is to empower the best minds in the nonprofit sector to take on the most challenging problems in our world—and solve them.

Learn more about our team and our purpose.

Our story.

For the past decade, we’ve been on the front lines of some of the biggest social impact campaigns, working with major brands including Pepsi, American Express, Foot Locker, Starbucks to train young social entrepreneurs to create projects or nonprofits of their own. Many of these young entrepreneurs went on to become the best young change makers in the country, topping the Forbes 30 under 30 list.

We saw so much potential in the fresh, new ideas that young social entrepreneurs brought to the table—they were uninhibited, they were bold, they were disruptive. But we also saw just how difficult it was for these innovative ideas to get off the ground. This experience inspired us to look at the nonprofit sector and ask, how can we help more innovative nonprofits to succeed?

At Change Better, our team has one mission—to catapult innovative nonprofits to new heights.

Our team.

Amanda Ashton
Co-Founder / CEO
Amanda has dedicated her career to exploring different models that spark social and political change. Before co-founding Change Better, Amanda trained young social entrepreneurs at DoSomething.org, worked to improve the lives of the world’s most marginalized populations with the Howard G. Buffet Foundation, and turned out the vote on the front lines of 2012 Obama Campaign.

Amanda brings together the worlds of political organizing, social innovation, and grant giving to help startup nonprofits succeed.
Matthew Tyler
Co-Founder / Creative Director
Matt is a screenwriter with a background in graphic design and web development. He uses his love for storytelling and good design to galvanize people behind important causes. It’s this passion that brought Matt to Change Better, where he leads the creative and technical design for the organization.
Carly Crawford
Campaign Strategist
Carly is an experienced nonprofit professional specializing in campaign development, marketing, copywriting, and arts education. At Change Better, Carly brings this expertise to developing and launching campaigns for clients, creating marketing and outreach strategies, and ensuring effective social media messaging.

Board of directors.

Ellie Zeitlin
One of Change Better's co-founders, Ellie is a passionate visionary who is grounded in the belief that good work requires great strategy. She’s used this philosophy to help social entrepreneurs design important, strategic, and impactful ventures.

Ellie began her nonprofit career at DoSomething.org and TMI agency, leading cutting-edge social impact campaigns with Fortune 500 companies like Viacom and Foot Locker, among others. She is currently a Social Impact Strategist at Purpose.
Naomi Hirabayashi
Shine Text
Naomi is the founder and CEO of Shine Text, a mobile platform empowering women through collective motivation. Prior to Shine, she was the Chief Marketing Officer at DoSomething.org, where she oversaw marketing, PR and talent relations for national cause campaigns. 

Naomi is a frequent speaker, with notable appearances at the Youth Assembly at the United Nations, the 24 Hours of Reality event on a panel with former Vice President Al Gore, and the Ad Age CMO Summit. 

Naomi was named a "2013 People to Watch: Rising PR Stars 30 and under" by PR news. 
Bob Filbin
Crisis Text Line
Bob Filbin is a data scientist with a keen interest in developing pro-social applications of data. At Crisis Text Line, his goal is to use data science to maximize both the number of teens using the service and the quality of care they receive. Bob has spoken about data science for social change at SXSW Interactive, Strata Conference, and MIT, and has been published in the Harvard Business Review. Bob has his M.A. in Quantitative Methods in the Social Sciences from Columbia University and his B.A. from Colgate University. He enjoys playing Quidditch and will always root for the Chudley Cannons, no matter their record.
Mike Fantini
Mike Fantini runs product at DoSomething.org, the nation's largest organization for young people and social change. He is focused on building experiences to make it as easy as possible for young people to take action in their community. Mike has helped lead two major strategic shifts at DoSomething.org. The first was doubling down on SMS - leveraging a teen's primary means of communication to foster deeper engagement and greater impact. The second was turning DoSomething.org into a robust web platform, allowing the organization to scale its offering from 25 cause campaigns per year to a database of hundreds of actions. Now any teen can take action on any cause at any time through DoSomething.org. He graduated from the New York University Stern School of Business in 2009 with a B.A. in Finance and Accounting and currently lives in Brooklyn, NY.
Peter Ashton
Innovation & Information Consultants, Inc.
Peter has worked in the business consulting world for over 35 years as an economist, having co-owned an economic and financial consulting business, Innovation & Information Consultants, Inc., for almost 30 years. He has consulted to large and small businesses, various agencies of the federal government, non-profits, and state and local governments. He has testified as an expert economist numerous times, including before the U.S. Congress, federal and state courts, state legislative bodies, and various regulatory authorities. Currently he works part-time and serves as a senior consultant to Premier Quantitative Consulting, Inc., based in Orlando, Florida.

Peter has served on the boards of several non-profit organizations including the role of Treasurer of three such organizations. Currently he is on the board of two other non-profit organizations and is also a member of several municipal government committees where he lends his financial and business expertise to solve local policy and program issues.

Peter attended Colby College, earning an A.B. in economics and government, and he received a Master’s degree in international economics and business from Columbia University.

Can your nonprofit do more?

We work one-on-one with nonprofits to develop a customized strategic approach. Looking to bring your organization to the next level?

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