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Online Fundraising

Learn strategies for launching the most effective online fundraisers. We will take you step by step, from start to finish, as you launch your own fundraiser.

About the Workshop

Grow your worth.

Whether you're preparing for a new online fundraiser, looking to spruce up your usual end of year campaign, or trying to move a traditional in-person event to an online fundraiser during this global pandemic, this workshop is for you.

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Cooperation not Competition

While the need is vast among all nonprofit organizations, this isn’t a time to think of competing with other organizations for donations or action. You’re framing your message for your audience and your donors—you’re providing a specific opportunity for your donors and supporters. As end of year approaches, many potential donors find themselves searching for causes to donate to for tax purposes; and during COVID many individuals and small businesses are looking for places to support in their community, but don’t know where to get started—your online fundraiser is the answer to those questions.

We’ll give you tips on how to frame the need for your fundraiser, and to share how the global pandemic is affecting you, your organization, and your community. This crisis is affecting everyone, and so many organizations, individuals, and communities are facing hardships. But in these difficult times, we are also reminded every day of how we are all connected and helping each other move forward.

More than a Workshop

You will do more than learn how to launch an effective fundraiser—you will launch one. We will take you through the process step by step, from beginning to end, as you launch your fundraiser in reality. And from setting a goal, to telling your story, to engaging with your audience, we’ll walk you through what you need to set up that fundraiser for success.

Set your goals We’ll help you think through big picture goals and how to align with your day to day work. We’ll walk you through how to: set your fundraising goal; pick the best platform for your campaign; craft effective messaging for your story; strategize your fundraising plans; report your fundraising success to core stakeholders

Tell your story The most powerful tool you have to keep your work going is your own story — who you are, what you do, and most importantly why you do it. Remind your audience of why your work matters. We’ll give you a deep dive on how to achieve this.

#GivingTuesday How to use #GivingTuesday and holiday campaigns to your advantage to provide your supporters with a regular, annual reminder of the impact you are all creating together.

Tools for success We’ll give you the tips and specific tools and free resources to tackle this fundraiser, through template emails, social media posts, and a calendar so you can prepare ahead of time and launch your fundraiser with ease.

Pandemic Proof Updated and ready for the new realities of COVID-19. Your mission isn't less urgent during this pandemic, and as always to keep that mission going, you need to keep your organization afloat—pivoting to an online fundraiser is a great way to drive you towards that goal.

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