Workshop

Strategic Advantage

Learn how your organization’s approach compares to others, identify your strengths and weaknesses, and redefine your approach to be the most unique and impactful it can be.

About the Workshop

Unlock your potential.

A competitive analysis is a process of taking a look at how your nonprofit stacks up to other organizations in your space — whether it’s your cause-space or your local geographic-space. It’s important to have an understanding of which organizations are complimenting your work, and which organizations you may be competing with for resources — e.g. funding, your audience, your network.

By taking the time to research and understand where your organization fits in, you’ll not only be better prepared to compete where necessary, you’ll be able to discover new opportunities for impactful partnerships.

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Crucial Analysis

We believe that nonprofits should do a check-in on their competitive analysis every year. It allows you to familiarize yourself with new organizations, who is competing for the same resources and audience, and to reflect on any internal organizational changes to see where they hold up. And it’s a great way to pinpoint your organization’s competitive advantage.

Your advantage is not as simple as what you do. Your competitive advantage is what sets you apart from others working in the same space. It’s what makes your work unique and allows you to outperform your competitors in some way. Your competitive advantage is what will allow you to achieve your mission.

Workshop Structure

Orientation Get to know your instructors as we get to know more about you and your organization. We'll walk you through the overall course and get you started on the first week’s worksheets and exercises.

Week 1 - Basic metrics Walk through the different types of data and different metrics, how to craft good metrics, and how to measure all of the activities of your organization.

Week 2 - Narrowing your focus How you determine what matters right now, what a series of your most important metrics looks like overtime.

Week 3 - Setting your goals and tracking your success We’ll give you step by step process to map your organization’s goals to specific metrics so you can track it overtime, and when to reassess your goals.

Week 4 - Using your metrics and data effectively So much of metrics and data for nonprofits is using it to make your organization better, in order to do that we’ll help you create a plan and data dashboard you can implement and use across platforms.

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