Gotta Have Sole

How we helped bring joy, confidence, and brand-new shoes to homeless youth across the country.



About the organization Gotta Have Sole provides homeless youth with new shoes to call their own. Their mission is to provide homeless youth with brand new shoes to help them feel confident, comfortable, and special.

Our challenge Gotta Have Sole first came to Change Better looking for a strategic plan to guide their organization’s growth that would allow them to reach homeless shelters in all fifty states.


What we did We have helped launch numerous campaigns for Gotta Have Sole and guided the organization through crucial transitions and periods of growth. Through our on-going partnership, we continue to provide strategic support, advisement, and creative content for the organization.

The result As our on-going work for Gotta Sole spans multiple years and projects, we've separated our expansive results into a few key highlights: 

  • Strategic plan Utilizing a "lean" process, we created a strategic plan to tackle the most crucial questions, overcome program challenges, set new organizational goals and KPIs, and form a funding strategy to make it all possible. We also helped their team re-examine and rebuild all of their internal operations, systems, and budgets. This complete overhaul allowed Gotta Have Sole to be able to launch a whole range of new programs and fundraising efforts.

  • Clubs Program Change Better helped Gotta Have Sole create and launch their Clubs Program. Their clubs are youth-led, youth-run community-action groups that operate on a local level, all across the country. Through this program, Gotta Have Sole was able to expand its reach on a national level without requiring any new staff members or expanded budget.

  • Scholarships program We spearheaded the creation of Gotta Have Sole's scholarship program, which provides extraordinary teens and young adults in need with funds for college. In its first year, the organization awarded five $1,000 scholarships to students—and is on track to expand to even more recipients in the years to come.  

  • Online-fundraising campaigns We helped create a new online donation platform for the organization, build out a donor list, and create content, newsletters, and marketing material to bring Gotta Have Sole to an entirely new level—and successfully raise over $42,000 across five fundraisers.


Services provided


“Our growth is directly tied into the efforts of Change Better. Their ability to move quickly when priorities shift as well as their creativity and problem-solving abilities keep us on-board with them. I could not ask for a more professional and experienced team in Change Better.”
“The attention to detail and the drive and determination to help us succeed and grow. I am also amazed at how Change Better has embraced our organization and what we stand for.”


Lori Lowinger, Executive Director of Gotta Have Sole